Skip to main content
QSR (NYSE)
$57.37
|
-0.54

As of September 29, 2020 Close

Improving Choice, Nutrition & Transparency

plant based whopper

Menu Opportunities

We are committed to providing our guests with a variety of menu choices and continuously improving the nutrient profile of our existing menu options. In 2019, we reviewed all of our permanent Burger King US menu items and identified those that contained over 2,400 mg sodium, then developed new recipes achieving a sodium reduction of up to 18% on those products. By February 2020, all of our permanent à la carte items on the Burger King US menu will contain less than 2,400 mg sodium.

We are continuing our sodium reduction initiatives by targeting a 10% sodium reduction across our permanent à la carte Burger King US menu items that contain more than 2,000 mg sodium, while focusing on maintaining the great taste our guests expect. We will continue to work with our global teams and industry partners to conduct innovative ingredient research and identify ways to improve the menu options served at our restaurants around the world.

We are also committed to setting forward-looking targets across existing menu items at our Burger King, Tim Hortons, and Popeyes restaurants globally to expand our sodium reduction initiatives, as well as reduce the presence of other nutrients of concern, including fat and sugar.

As part of our ongoing commitment to increase menu variety, in 2019, Burger King expanded its offering for guests looking for meat-free menu options with the launch of the Impossible™ Whopper in the United States. This new menu item provided our guests with a flame-grilled, cholesterol-free patty made from plants. In 2019, Burger-King also launched the plant-based Rebel Whopper in at least 17 markets in Europe.

Nutrition Transparency

We believe it's important to provide guests with the information they need to make informed choices, and are committed to improving access to nutrition information. We strive to make detailed nutrition, ingredient and allergen information increasingly accessible within our restaurants, as well as our mobile and online platforms.

In 2019, we initiated the development of an improved online nutrition experience for Burger King in the US. We aimed to develop a tool that would provide our guests with increased nutrition transparency and improve their access to finding choices that fit their dietary needs. Available through our mobile and desktop sites, and in parallel with our expanding mobile and online ordering services, this new resource will allow our guests to search, filter, and identify the menu options they’re craving within specific nutrient and allergen criteria. This new online nutrition resource is slated to launch in December 2019.

Through 2020, we will evaluate our efforts to further improve nutrition information delivery through digital channels for our Burger King, Tim Hortons, and Popeyes brands.

RBI Ingredient Policies