Improving Choice, Nutrition & Transparency

Offering Choice: Plant-Based Products

We’re always looking to evolve our menus in ways that matter most to our guests by offering options that meet a wide variety of guest values and lifestyle choices. At Burger King, this means delivering high-quality, plant-based options to our guests around the world.

Internationally, we’ve seen growing guest interest in meat alternatives and as such have been working to grow our plant-based platform through these strategic pillars:

  1. Strengthen our Core Offering: Ensuring quality of plant-based items
    1. Continuously iterating on our core products to ensure improvement

  2. Increase Variety: Focusing on offering new ingredients to stimulate trial
    1. Trialed and launched important ingredients like plant-based bacon and plant-based cheese in our EMEA markets

  3. Unlock New Opportunities: Identifying new products
    1. Since 2021, Burger King launched new options across a variety of markets, including a plant-based version of the Long Chicken sandwich, plant-based nuggets, and two unique new sandwiches called the Cajun Veggie King and Cajun Veggie Chicken.

In addition to international guests demanding more alternatives to meet their flexitarian preferences, we see guests, particularly in Europe, are demanding these plant-based items because they feel they are better for the environment. In Europe, our partners the Vegetarian Butcher have created a plant-based beef patty alternative that contributes up to 90% less CO2e emissions than our regular beef patties.

Burger King is working to elevate the plant-based experience, and as such have launched temporary plant-based restaurants in six countries across Europe between 2021 and 2022. While these restaurants have since closed, the learning support Burger King’s ongoing efforts to provide guests with innovative and diverse products.

Tim Hortons has also launched alternatives in its restaurants, including serving plant-based oat beverage at restaurants across Canada, starting 2021, which complements the dairy-free almond beverage we began offering to guests across Canada in 2020.


We will continue to work with our global teams and industry partners to conduct innovative ingredient research and identify ways to improve the menu options served at our restaurants around the world, while remaining committed to preserving that same great taste that our guests love.

At Burger King in the US and Canada, we’re committed to providing guests with the best tasting, high-quality food. We continue to work to understand and meet guests’ needs for menu options that meet their nutrition needs.

Tim Hortons in Canada is focusing on setting forward-looking targets to reduce sugar in their beverages, and Popeyes in the US and Canada is focusing on setting forward-looking targets to reduce sodium across existing entrees, meal combinations and side dishes.


We believe it’s important to provide guests with the information they need to make informed choices, and we are committed to improving access to nutrition information. We strive to make detailed nutrition and allergen information increasingly accessible within our restaurants, as well as our mobile and online platforms.

Our online nutrition experience for Burger King, Tim Hortons and Popeyes in the US and Canada provides our guests with more streamlined access to finding choices that fit their dietary needs. Available through our mobile and desktop sites, and in parallel with our expanding mobile and online ordering services, this resource allows our guests to search, filter, and identify the menu options they’re craving within specific nutrient and allergen criteria.

We continue to work towards further improving nutrition information delivery through digital channels for our Burger King, Tim Hortons, and Popeyes brands.

Responsible Children’s Advertising

We understand the critical role that restaurants can play in providing nutritious menu options and advertising responsibly. Globally, Burger King is committed to doing its part by ensuring that they provide families with children with menu options that are suitable for even our younger guests.

Burger King Corporation, several of its European affiliates and other Burger King restaurant owners voluntarily participate in many country and regional children’s food advertising pledge programs that have both changed the way in which they choose to advertise to children and improved the nutritional profile of kids’ meals in participating countries.

As an original member of the U.S. Children’s Food & Beverage Advertising Initiative - a program of BBB National Programs, the European Union (EU Pledge) program, and the National Restaurant Association's Kids LiveWell program, Burger King Corporation and participating European affiliates in those territories only advertise meals and products to children that meet established uniform nutritional criteria related to calories, saturated fats, sodium, and sugar in these territories. The U.S. and EU pledge programs have annual reporting requirements and cover a broad array of advertising and media platforms such as TV, radio, print, online and mobile (including company-owned websites and social media profiles), and product placement.

Burger King Corporation Initiatives & Partnerships