Supporting People and Enhancing Livelihoods

Supporting People and Enhancing Livelihoods

We believe that our success is closely connected with the well-being of the communities we serve and the people who bring our iconic brands to life. With over 30,000 restaurants worldwide, we aim to be good neighbours and make meaningful difference in the lives of those around us.

We recognize that our commitment to communities is strengthened by embracing inclusion and diversity, both within our company and in the areas we serve. That’s why diversity is one of our core values at RBI, and why we’re committed to creating a culture that celebrates unique perspectives, talents, and strengths. Through our brand foundations, we support local programs and initiatives that positively impact the communities around us. Even when times get tough, we remain committed to being a critical resource for our communities.

As we embrace our diversity and uplift our communities, we weave a brighter future for all who connect with our brands.

Our key areas of focus in our people and communities pillar are:

Diversity and
Inclusion
Talent
Development
Supporting our
Communities

Ethics and
Human Rights
Improving Supplier
Livelihoods

Our Objectives and Our Progress

Summary Ongoing Goals Milestones

Supporting Communities
Our brands and restaurant owners are committed to contributing time, talent, and funds to build up the communities they serve.
  1. In September 2022, Tim Hortons announced a 5-year, $5 million partnership with Justice Fund in support of Black, Indigenous, and youth of colour from under-resourced communities in Toronto.



  1. Achieved: A record-breaking C$15 million raised in 1 week through the Smile Cookie™ Campaign, supporting charities, hospitals, and community groups.

  2. Achieved: Raised approximately C$1 million for residential school survivors in Canada through sales of Tim Hortons Orange Sprinkle Donuts.

  3. Achieved: Raised approximately C$600K in support of local Special Olympics initiatives across Canada through Tim Hortons' #ChooseToInclude donut.

  4. Achieved: Raised over C$12 million during Tim Hortons' Camp Day to support youth from underserved communities.

  5. Achieved: Awarded over $4.6 million to nearly 4,000 students through the Burger King Scholars Program.

  6. Achieved: Helped provide up to 4.6 million meals for children in need through the Popeyes Foundation's donation to No Kid Hungry.

  7. Achieved: Distributed a total of $8.8 million in the U.S. and nearly C$800,000 in Canada to public safety organizations, including funding purchases of equipment for first responders.

  8. Achieved: Donated over $476,000 to support communities in the aftermath of natural disasters, including the California wildfires, Hurricane Fiona, Hurricane Ian, and Tropical Storm Nicole.

Diversity and Inclusion

We are committed to making our company more diverse and to creating a culture of inclusiveness and belonging where we demonstrate the importance of diversity, and we do not tolerate harassment, racism or bias.


  1. We continue to review and update our Commitment to Diversity, which includes 10 actions for becoming more diverse.

  2. We aim to continue achieving a score of 100% for RBI in the Human Rights Campaign Corporate Equality Index (CEI), recognizing the Best Places to Work for LGBTQ+ Equality.


  1. Achieved: 64% of 2022 corporate hires added to the diversity of our company.

  2. Achieved: Recognized as one of Human Rights Campaign's Best Places to Work for LGBTQ+ Equality, achieving a 2022 score of 100% in the Corporate Equality Index.

  3. Achieved: Named one of Canada's Best Employers for Diversity 2022 by Forbes.

Our Workplace and Culture
We value an employee experience that empowers and inspires hard-working, good people. Our efforts to create an environment that brings out the best in every team member are ongoing and a priority across all levels of our organization.
  1. We offer continuous learning opportunities for our people throughout their career journey – through on-the-job training, professional development programs, upskilling, formal education and on-demand resources.

  2. We create a positive environment where people are competitively rewarded for their contributions, are given opportunities to lead, take risks, create and innovate. As a result, we're an agile company that always values that insights of our employees. We listen to feedback, take action and make adjustments to continuously offer a good experience and help drive the success of our teams.

  3. Our wellness approach addresses the whole person. Financial, mental, and physical health are important for us to thrive and be at our best. We have various offerings around the world to support our people.



  1. Achieved: Recognized as a Certified™ Great Place to work U.S. across the U.S., Canada, Switzerland and Singapore for the third year in a row and for the first time in Mexico and Brazil.

  2. Achieved: Recognized as one of Human Rights Campaign's Best Places to Work for LGBTQ+ Equality, achieving a 2022 score of 100% in the Corporate Equality Index.

  3. Achieved: Named one of Canada's Best Employers for Diversity 2022 by Forbes.