Timbits Minor Sports Program

Learning a new sport, making friends and having fun is what being a kid is all about. The Timbits Minor Sports Program is a community-oriented sponsorship program that provides access and opportunities for kids aged four to nine to play house-league sports in their community. Tim Hortons restaurant owners supported more than 290000 children to play hockey and soccer across Canada and the US. The sponsorship includes jerseys, participation medals and a Timbits player gift for each player.

Smile Cookie

Everyone loves a smiling chocolate chunk cookie – especially when it’s for a good cause. Every year, through this unique program, Tim Hortons restaurant owners sell special Smile Cookies for a full week and donate 100% of the proceeds to local charities, hospitals, and community programs.

Tim Hortons first launched a local Smile Cookie campaign in 1996 to help raise funds for the Hamilton’s Children Hospital in Ontario by local restaurant owners. The now national 2021 Smile Cookie campaign raised a record breaking $12.2 million CAD in just one week for more than 600 charities, hospitals and community groups in Canada and the US.

Supporting Indigenous Communities

Tim Hortons is also dedicated to advancing diversity and inclusion in society and in sport. In 2021, Tim Hortons and its 1,500 restaurant owners across Canada were proud to announce that more than $1.6 million CAD was raised through a fundraising campaign in support of residential school survivors in Canada. This fundraiser was created by restaurant owners in support of Indigenous communities across the country after the shocking discovery of children buried on the grounds of the former Kamloops, British Columbia residential school. The funds were donated to the Orange Shirt Society and the Indian Residential School Survivors Society.

Supporting Inclusive Sport

Tim Hortons also donated over $215,000 CAD to the Hockey Canada Foundation’s Hockey Is Hers program. The funds were generated from 100 per cent of net proceeds of a Tim Hortons Hockey Barbie® sold in restaurants. The Hockey is Hers campaign is focused on recruitment and retention of girls in hockey, the development of female coaching, and supporting Canada's National Women's Team. And earlier this year, Tim Hortons raised nearly $600,000 CAD by selling a limited-edition Choose to Include donut, where 100 per cent of the proceeds were donated directly to Special Olympics Canada to help empower over 41,000 athletes to reach their full potential – in sport, and in life.

Tim Hortons Coffee For Communities Program

The Tim Hortons Coffee For Communities Program was established in 2005, with a goal of improving the lives of coffee farmers, their families and the entire community within the regions where we source coffee for Tim Hortons. Its philosophy is consistent with the brand's long history of giving back to communities. Through the Tim Hortons Coffee For Communities Program , small holder farmers are empowered to build their businesses with improved agricultural practices and entrepreneurship skills.

The Tim Hortons Coffee for Communities Program has worked with nearly 30,000 farmers and their families, of which over 7,000 farmers are women. This work has resulted in over 28,000 hectares of land under sustainable management in Brazil, Colombia, Guatemala, Honduras and Tanzania and the strengthening of over 200 producer organizations. In addition, over 7,800 young adults in coffee growing communities have been reached through the Generations program where they gain exposure and skills training in a broad array of local career opportunities.