Miami, FL – April 14, 2025 – Today, Burger King® announced Joel Yashinsky as Chief Marketing Officer for the U.S. & Canada. Yashinsky will build on the brand’s existing Reclaim the Flame plan that was created with the advice and support of Burger King Franchisees.
“We are thrilled to welcome Joel to the Burger King leadership team and the broader BK family,” said Tom Curtis, President of Burger King U.S. & Canada. “Joel joins us at an exciting time for the brand, and brings the ideal mix of strategic marketing experience, brand-building creativity, and leadership expertise to help fuel our next chapter.”
Yashinsky brings extensive QSR marketing experience to the role. He was most recently Chief Marketing Officer at Applebee’s, following nearly two decades at McDonald’s in senior marketing roles across North America.
About BURGER KING®:
Founded in 1954, the Burger King® brand is a global quick service hamburger chain known for food quality and value and as the only place guests can get the iconic flame-grilled Whopper® sandwich. The Burger King system operates more than 19,000 locations in more than 120 countries and U.S. territories. Nearly all Burger King® restaurants are owned and operated by independent franchisees, many of them family-owned operations that have been in business for decades. To learn more about the Burger King brand, please visit the official brand website at www.bk.com or the newsroom at news.bk.com, and follow us on Facebook, Twitter, Instagram and TikTok.