Supporting People and Enhancing Livelihoods

Achieved: A record-breaking C$15 million raised in 1 week through the Smile Cookie™ Campaign, supporting charities, hospitals, and community groups.
Achieved: Raised approximately C$1 million for residential school survivors in Canada through sales of Tim Hortons Orange Sprinkle Donuts.
Achieved: Raised approximately C$600K in support of local Special Olympics initiatives across Canada through Tim Hortons' #ChooseToInclude donut.
Achieved: Raised over C$12 million during Tim Hortons' Camp Day to support youth from underserved communities.
Achieved: Awarded over $4.6 million to nearly 4,000 students through the Burger King Scholars Program.
Achieved: Helped provide up to 4.6 million meals for children in need through the Popeyes Foundation's donation to No Kid Hungry.
Achieved: Distributed a total of $8.8 million in the U.S. and nearly C$800,000 in Canada to public safety organizations, including funding purchases of equipment for first responders.
Achieved: Donated over $476,000 to support communities in the aftermath of natural disasters, including the California wildfires, Hurricane Fiona, Hurricane Ian, and Tropical Storm Nicole.

We believe that our success is closely connected with the well-being of the communities we serve and the people who bring our iconic brands to life. With over 32,000 restaurants worldwide, we aim to be good neighbours and make meaningful difference in the lives of those around us.

Through our brand foundations, we support local programs and initiatives that positively impact the communities around us. Even when times get tough, we remain committed to being a critical resource for our communities.

As we embrace our diversity and uplift our communities, we weave a brighter future for all who connect with our brands.

Our Key Areas of Focus in Our People and Communities Pillar Are:


Talent Development →	Supporting Our Communities →	Ethics and Human Rights →