Improving Choice, Nutrition & Transparency

plant based whopper

Menu Opportunities

We are committed to providing our guests with a variety of menu choices and continuously improving the nutrient profile of our existing menu options. In 2019, we reviewed all of our permanent Burger King US menu items and identified those that contained over 2,400 mg sodium, then developed new recipes achieving a sodium reduction of up to 18% on those products. As of February 2020, all of our permanent à la carte items on the Burger King US menu contain less than 2,400 mg sodium.

We are continuing our sodium reduction initiatives by targeting a 10% sodium reduction across our permanent à la carte Burger King US menu items that contain more than 2,000 mg sodium, while focusing on maintaining the great taste our guests expect. We will continue to work with our global teams and industry partners to conduct innovative ingredient research and identify ways to improve the menu options served at our restaurants around the world.

We are also committed to setting forward-looking targets across existing menu items at our Burger King, Tim Hortons, and Popeyes restaurants globally to expand our sodium reduction initiatives, as well as reduce the presence of other nutrients of concern, including fat and sugar.

Burger King continues to expand options for guests looking for plant-based menu items. In the US, the Impossible™ Whopper provides guests with a flame-grilled patty made from plants. Internationally, plant-based burgers* have now been introduced in 61 markets.

*Patty made from plants, and cooked on the same broiler as beef patties. Contains mayo. May vary by market.

Nutrition Transparency

We believe it’s important to provide guests with the information they need to make informed choices, and we are committed to improving access to nutrition information. We strive to make detailed nutrition, ingredient and allergen information increasingly accessible within our restaurants, as well as our mobile and online platforms.

In 2019, we developed an improved online nutrition experience for Burger King in the US: The tool provides our guests with more streamlined access to finding choices that fit their dietary needs. Available through our mobile and desktop sites, and in parallel with our expanding mobile and online ordering services, this new resource will allow our guests to search, filter, and identify the menu options they’re craving within specific nutrient and allergen criteria.

We continue to work towards further improving nutrition information delivery through digital channels for our Burger King, Tim Hortons, and Popeyes brands.

RBI Ingredient Policies

Responsible Children’s Advertising

We understand the critical role that restaurants can play in providing nutritious menu options and advertising responsibly. Globally, Burger King is committed to doing its part by ensuring that they provide families with children with menu options that are nutritionally balanced and delicious.

Burger King Corporation, several of its European affiliates and other Burger King restaurant owners voluntarily participate in many country and regional children’s food advertising pledge programs that have both changed the way in which they choose to advertise to children and improved the nutritional profile of kids’ meals in participating countries.

As an original member of the U.S. Children’s Food & Beverage Advertising Initiative and European Union (EU Pledge) programs, Burger King Corporation and participating European affiliates in those territories only advertise meals and products to children that meet established uniform nutritional criteria related to calories, saturated fats, sodium, and sugar in these territories. The U.S. and EU pledge programs have annual reporting requirements and cover a broad array of advertising and media platforms such as TV, radio, print, online and mobile (including company-owned websites and social media profiles), and product placement.