Menu Opportunities
We are committed to providing our guests with a variety of
menu choices and continuously improving the nutrient profile
of our existing menu options. In 2019, we reviewed all of
our permanent Burger King US menu items and identified those
that contained over 2,400 mg sodium, then developed new
recipes achieving a sodium reduction of up to 18% on those
products. As of February 2020, all of our permanent à la
carte items on the Burger King US menu contain less than
2,400 mg sodium.
We are continuing our sodium reduction initiatives by
targeting a 10% sodium reduction across our permanent à la
carte Burger King US menu items that contain more than 2,000
mg sodium, while focusing on maintaining the great taste our
guests expect. We will continue
to work with our global teams and industry partners to
conduct innovative
ingredient research and identify ways to improve the menu
options
served at our restaurants around the world.
We are also committed to setting forward-looking targets
across
existing menu items at our Burger King, Tim Hortons, and
Popeyes
restaurants globally to expand our sodium reduction
initiatives,
as well as reduce the presence of other nutrients of
concern, including
fat and sugar.
Burger King continues to expand options for guests looking for plant-based menu items. In the US, the Impossible™ Whopper provides guests with a flame-grilled patty made from plants. Internationally, plant-based burgers have now been introduced in 49 markets.