Improving Choice, Nutrition & Transparency

Improving Choice, Nutrition, & Transparency

Building the most loved restaurant brands in the world starts with building menus that guests will love and can feel good about. Our team of nutritionists and food innovation professionals drive our strategy to provide guests with balanced menu options and to equip them with the information to make educated meal choices that fit their individual lifestyles. We strive to provide our guests with a variety of menu choices and continuously improve the nutrient profile of our existing menu options.

Offering Choice: Plant-Based Products

Our brands have continued to expand options for guests looking for plant-based menu items.

Plant-Based Alternatives Around the World

Plant-Based Alternatives Map

Since 2019 at Burger King in the US, the Impossible™ Whopper has provided guests with a flame-grilled patty made from plants*. Internationally, plant-based burgers* have now been introduced in 70 markets.

In 2021 Burger King launched new options across a variety of markets, including a plant-based version of the Long Chicken sandwich, plant-based nuggets, and two unique new sandwiches called the Cajun Veggie King and Cajun Veggie Chicken. 

In 2021, Tim Hortons partnered with Chobani to begin serving its plant-based oat beverage at restaurants across Canada. Chobani oat beverage is dairy-free and offers guests a creamy, plant-based alternative to go with their beverages, including hot and iced coffees and teas. This complements the dairy-free Danone Silk® Almond Beverage we began offering to guests across Canada in 2020.

*Patty made from plants, and cooked on the same broiler as beef patties. Contains mayo. May vary by market.


We will continue to work with our global teams and industry partners to conduct innovative ingredient research and identify ways to improve the menu options served at our restaurants around the world, while remaining committed to preserving that same great taste that our guests love. 

In 2019, we reviewed all our permanent Burger King US menu items and identified those that contained over 2,400 mg sodium, then developed new recipes achieving a sodium reduction of up to 18% on those products. As of February 2020, all our permanent à la carte items on the Burger King US menu contain less than 2,400 mg sodium. We are continuing our sodium reduction initiatives by targeting a 10% sodium reduction across our permanent à la carte Burger King US menu items that contain more than 2,000 mg sodium.

We are also working towards setting forward-looking targets across existing menu items at Burger King restaurants globally to expand our sodium reduction initiatives, as well as reduce the presence of other nutrients of concern, including fat and sugar. Tim Hortons will focus on setting forward-looking targets to reduce sugar in their beverages, and Popeyes will set forward-looking targets to reduce sodium across existing entrees, meal combinations and side dishes.


We believe it’s important to provide guests with the information they need to make informed choices, and we are committed to improving access to nutrition information. We strive to make detailed nutrition, ingredient and allergen information increasingly accessible within our restaurants, as well as our mobile and online platforms.

Since 2019, we have implemented an improved online nutrition experience for Burger King in the US and Canada. The tool provides our guests with more streamlined access to finding choices that fit their dietary needs. Available through our mobile and desktop sites, and in parallel with our expanding mobile and online ordering services, this resource allows our guests to search, filter, and identify the menu options they’re craving within specific nutrient and allergen criteria.

We continue to work towards further improving nutrition information delivery through digital channels for our Burger King, Tim Hortons, and Popeyes brands.

Responsible Children’s Advertising

We understand the critical role that restaurants can play in providing nutritious menu options and advertising responsibly. Globally, Burger King is committed to doing its part by ensuring that they provide families with children with menu options that are suitable for even our youngest guests.

Burger King Corporation, several of its European affiliates and other Burger King restaurant owners voluntarily participate in many country and regional children’s food advertising pledge programs that have both changed the way in which they choose to advertise to children and improved the nutritional profile of kids’ meals in participating countries.

As an original member of the U.S. Children’s Food & Beverage Advertising Initiative - a program of BBB National Programs, and the European Union (EU Pledge) program, Burger King Corporation and participating European affiliates in those territories only advertise meals and products to children that meet established uniform nutritional criteria related to calories, saturated fats, sodium, and sugar in these territories. The U.S. and EU pledge programs have annual reporting requirements and cover a broad array of advertising and media platforms such as TV, radio, print, online and mobile (including company-owned websites and social media profiles), and product placement.

Burger King Corporation Initiatives & Partnerships

National Programs EU Pledge


  • GRI
    • GRI 416: Customer Health and Safety
      • 103-1
      • 103-2
      • 103-3
    • GRI 417: Marketing and Labelling
      • 103-1
      • 103-2
      • 103-3
  • SASB
    • FB-RN-250a.1
    • FB-RN_250a.2
    • FB-RN-250a.3
    • FB-RN-260a.1
    • FB-RN-260a.2
    • FB-RN-260a.3