Offering Choice: Plant-Based Products
We’re always looking to evolve our menus in ways that matter most to our guests by offering options that meet a wide variety of guest values and lifestyle choices. At Burger King, this means delivering high-quality, plant-based options to our guests around the world.
Internationally, we’ve seen growing guest interest in meat alternatives and as such have been working to grow our plant-based platform through these strategic pillars:
- Strengthen Our Core Offering: Ensuring quality of plant-based items
- Continuously iterating on our core products to ensure improvement
- Increase Variety: Focusing on offering new builds and ingredients
- Trialed and launched ingredients, including plant-based bacon and plant-based cheese in our EMEA markets
- Unlock New Opportunities: Identifying new products
- Since 2021, Burger King launched new options, including a plant-based version of the Long Chicken sandwich, plant-based nuggets, Veggie Chicken Louisiane Steakhouse and Cajun Veggie Chicken.
Nutrition
We will continue to work with our global teams and industry partners to conduct innovative ingredient research and identify ways to improve the menu options served at our restaurants around the world, while remaining committed to preserving that same great taste that our guests love.
At Burger King in the U.S. and Canada, we’re committed to providing guests with great tasting, high-quality food. We continue to work to understand and meet guests’ desire for menu options that meet their nutritional needs.
Tim Hortons in Canada is focused on reviewing opportunities for sugar reduction in their beverage menu, and Popeyes in the U.S. and Canada is focused on analyzing options to reduce sodium across existing entrees, meal combinations and side dishes.
Transparency
We believe it’s important to provide guests with the information they need to make informed choices. We are committed to continuing our work to improve access to nutrition, allergen and ingredient information within our restaurants, as well as on our mobile and online platforms in Canada and the U.S.
Our online nutrition experience for Tim Hortons®, Burger King®, Popeyes®, Firehouse Subs® in the U.S. and Canada provides our guests with detailed nutrition information through the ordering experience, allowing them to more easily find choices that fit their dietary needs.
Responsible Children’s Advertising
We understand the critical role that restaurants can play in providing nutritious menu options and advertising responsibly. Burger King Company LLC is doing its part by providing families with a variety of balanced and delicious menu options .
As an original member of the Children’s Food and Beverage Advertising Initiative—a self regulatory program administered by BBB National Programs—and the National Restaurant Association's Kids LiveWell program, Burger King Company LLC ensures that meals and products advertised to children in the U.S. meet established uniform nutritional criteria related to calories, saturated fats, sodium, sugar, and food group servings.
These programs include annual reporting requirements and cover a broad array of advertising and media platforms such as TV, radio, print, online and mobile (including company-owned websites and social media profiles), and product placement.