Real Food, High Quality Ingredients
Affordable meals should also include real, high-quality
ingredients that are freshly prepared. That’s why our brands are working to
remove ingredients from artificial sources from our food
menus.
Burger King has been flame grilling since 1954, and
continues to make substantial changes to its menu to embrace
and promote real food, which will increasingly become part
of our core marketing approach for guests. In the US, 90%
of the Burger King permanent food menu is now free of
colors, flavors, and preservatives from artificial
sources, and we are striving to achieve 100% by the end of
2021. We’ve also made similar ingredient changes to the Whopper across more than 10 other countries so far, and over 90% of the permanent food menu in 17 European markets as of January 2021.
We are also working to improve the ingredients in the food
we serve to our guests around the world. Burger King has
launched the Whopper sandwich without colours, flavours, or preservatives from artificial sources in all Burger King US restaurants and several markets internationally, with plans to expand further globally. The Whopper sandwich is always
prepared to order, just for you. Because we care about
freshness, every day we slice our tomatoes in-restaurant.
Every single day in every restaurant.
At Tim Hortons, we’re committed to brewing fresh coffee
every 20 minutes. This year, Tim Hortons Canada introduced freshly cracked eggs across the country as of February 2021. In 2020, we removed artificial colours, flavours, and preservatives from the English Muffin and Biscuit and will extend this across the permanent food menu in 2021.
At Popeyes restaurants around the world, our chicken is
marinated for at least twelve hours in bold and flavorful
Louisiana seasonings, freshly breaded, then hand-battered
and fried with a crispy, shatter crunch texture. Popeyes
iconic chicken sandwich is handcrafted using just four
simple ingredients: crispy buttermilk chicken marinated in
bold Louisiana seasonings, premium mayonnaise, barrel cured
pickles and a buttered and toasted brioche bun. At Popeyes, we’re starting by removing colours, flavours, and preservatives from artificial sources from our core chicken menu items in the US by 2022, and have updated our recipes in two other countries.