We believe that the only way to truly affect change
is to collaborate with our peers, experts and
industry stakeholders. It is crucial to tackle
systemic issues and to provide harmonized
expectations – thus accelerating the adoption of
sustainable practices in beef production across our
supply footprint.
As a major purchaser of beef across global markets,
it’s especially critical to bring the voice of the
Burger King brand to the table to advance these
efforts. We
are active participants in the global,
multi-stakeholder collaboration on beef
sustainability - the Global Roundtable for
Sustainable Beef (GRSB) and its associated regional
roundtables, including the Canadian Roundtable for
Sustainable Beef (CRSB) and the U.S. Roundtable for
Sustainable Beef (USRSB). We believe this is
important to both help shape the dialogue on beef
sustainability at the global level and to help
develop and test tools that can improve the
sustainability of beef production in our significant
markets.
GRSB
As a member of the GRSB, we endorse its definition
and core principles of sustainable beef as a:
“socially responsible, environmentally sound and
economically viable product that prioritizes Planet
(relevant principles: Natural Resources, Efficiency
and Innovation, People and the Community); People
(relevant principles: People and the Community and
Food); Animals (relevant principle: Animal Health
and Welfare); and Progress (relevant principles:
Natural Resources, People and the Community, Animal
Health and Welfare, Food, Efficiency and
Innovation).”
CRSB
The CRSB, is a not-for-profit, collaborative,
multi-stakeholder organization focused on advancing
sustainability in the Canadian beef industry. Its
main areas of work include Sustainability
Benchmarking, a Certification Framework and
Sustainability Projects.
Restaurant Brands International has actively
contributed inputs to CRSB’s Certified Sustainable
Beef Framework, which seeks to drive the advancement
and recognition of beef sustainability in Canada
through a world class operation-level certification
program.
USRSB
The USRSB is a multi-stakeholder initiative
developed to advance, support and communicate
continuous improvement in sustainability of the U.S.
beef value chain. In 2019, the USRSB adopted the
U.S. Beef Industry Sustainability Framework to
voluntarily assess core elements of sustainability
and encourage continuous improvement across the U.S.
beef value-chain. These core elements include water
resources, land resources, animal health and
well-being, employee safety and well-being,
efficiency and yield and air and greenhouse gas
emissions. In support of USRSB’s efforts and in
order to understand the status of sustainability in
its beef supply chain, Burger King has issued
USRSB’s self-assessment questionnaire to all of the
beef processors we procure from across the U.S.